Word: macfaddens
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Dates: during 1930-1939
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Last year Publisher Macfadden acquired one of the handsomest of cinema fan magazines in the late James R. Quirk's Photoplay. Since going under the Macfadden banner, Photoplay has lost circulation, but continues to make money...
...Sponsored by Physical Culture, the first of the family of Macfadden Magazines," this full-page self-eulogy of Bernarr ("Body Love") Macfadden appeared in the New York Times & Herald Tribune and the Chicago Tribune last week. For many of the 130,000,000 U. S. citizens who do not read his Physical Culture, Liberty, True Story, True Romances, Love and Romance, True Experiences, Movie Mirror, Radio Mirror, Photoplay, True Detective Mysteries, Famous Detective Cases and Master Detective, the advertisement was the first occasion on which this wiry-haired, wrinkle-faced little character had made a major splash since Depression, during...
Hard times merely put Bernarr Macfadden on his mettle. In 1931, at the depth of Depression, he opened the first of five Penny Restaurants in Manhattan, Brooklyn, Chicago, Washington, D. C. First promulgated by Macfadden in the 1907 Panic, the chain sells minimum victuals at minimum prices. Last week Macfadden restaurant figures showed a deficit of only $5,610.40 for the first half of 1936. Also acquired in 1931 was Liberty, now the big façade of the Macfadden publishing structure. Publishers Joseph Medill Patterson and Robert Rutherford McCormick could not make it pay. Under the direction of kinetic...
...Presidential campaign, Liberty was almost a house organ for Nominee Franklin Roosevelt. That year 17 Roosevelt articles appeared in Liberty, culminating in a post-election Rooseveltian "message to the public" called The Election-An Interpretation. This year Publisher Macfadden, who no longer approves of Contributor Roosevelt's policies, came forward in his own person as a Republican possibility, announced with no false modesty that, if elected, he would annul "fool laws," put down "racketeers." Before the Cleveland Convention in June, Candidate Macfadden was briefly touted by friends, including Novelist Thomas Dixon. Depth of Mr. Macfadden's political thinking...
...Manhattan tabloid, the Evening Graphic, Publisher Macfadden thought he had the beginning of a chain of mass newspapers to rival that of William Randolph Hearst. To newsmen's surprise, the Graphic never caught on, though it did set alltime journalistic marks for sensational incoherence. In 1932, after a scheme to unload the failing sheet on its employes had been abandoned, Publisher Macfadden regretfully jettisoned the Graphic. Main money-makers for Mr. Macfadden have been the pioneer sex-confession magazine True Story, for which he claims the largest monthly newsstand circulation of any magazine on earth (total...