Word: macfaddens
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Last week Yaleman Hobson moved into a job well calculated to suit a carriage-trade taste. He became managing editor of Harper's Bazaar (circ. 340,605), Sanhedrin of the high-fashion world. Hobson replaces Frances MacFadden, who retired after 18 years in the post. As the new M.E., Hobson will be chiefly concerned with Bazaar's non-fashion articles. But he will also read fashion copy and make criticisms from a man's point of view. Explained Editor Carmel Snow: "I think a man is terribly good for woman editors-I don't just mean...
Pratt said that the names of the men on the ballot are: LeBaron R. Barker, Jr, executive director of Doubleday & company; Charles L. Harding, Jr., textiles; Joseph W. Lund, real estate; Robert P. MacFadden, assistant vice-president of the National City Bank of New York; Stanley D. Osborne, chemical manufacturing; and H. Irving Pratt, investments...
Newcomer Holmes announced that he would bring out a "new kind" of Liberty in the fall. On Liberty's record, the magazine's chances were poor. Founded by the late Captain Joe Patterson and Colonel Bertie McCormick, later acquired by Bernarr Macfadden, and since controlled by various owners and creditors, Liberty had lost money for all but two of its 26 years...
...Bernardino, Calif., Bernarr ("Body Love") Macfadden, 81, took a now-familiar pose (see cut) which helps keep him in trim. Then he hurried east to appear in NBC's TV show called Life Begins At 80, where he said he might stand on his head again ("It's good for the digestion") or else do a fast Russian kazachek ("It keeps my knees supple...
...women readers who have never cottoned to Physical Culture's Superman approach, Macfadden rechristened the magazine Bernarr Macfadden Health Review. Its new policy: "Not merely muscles, but health-." Future issues would feature such woman-angled articles as "How You Can Have Better Legs," "Six Crises in a Woman's Life" and "Exercises...