Word: macfaddens
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...Macfadden's True Story, which was the biggest circulation money-maker in the world back in the days when it sold over 2,000,000 copies a month on the newsstands at 25?, will take another notch in its belt in February, cut its price to 10? a copy in the hope of recovering some of its lost sales. Since 1932 the price has been 15?, but for the last year True Story's newsstand sales hit a new average...
...their fantastic, nightmarish extreme U.S. tabloids never surpassed the strange journalism of Macfadden's late Graphic and Hearst's early Mirror under the editorship of Emile Gauvreau, a brilliant, unhappy, sensitive, tough, crippled. French-Canadian-Irish, Connecticut-born newspaperman who now raises goats and chickens on a small farm near Philadelphia...
...operation was last week performed to change the sex of a famed periodical. The new management of Macfadden Publications, busy with redecoration since its divorce from 73 -year-old Publisher Bernarr Macfadden last spring, converted Physical Culture from a muscle magazine for would-be strong men to a beauty magazine for women only...
From onetime richest Macfadden magazine, Physical Culture had come gradually to smell of must and stale sweat. Its newsstand circulation fell to a senile 36,156, the smallest in the Macfadden tribe. But Oldster Macfadden, stubborn and misty-eyed, always remembered that Physical Culture 42 years ago started him on his climb to fortune, publicized him as a muscle messiah. As long as he had the say he flatly refused to turn it into a beauty magazine...
...Physical Culture is edited by unobtrusive, 36-year-old Ernest V. Heyn, crack movie-magazine editor (Modern Screen, et al.), who went to Macfadden's Photoplay in 1937, last year merged it with Movie Mirror to make it top movie magazine (circ. : 800,000). It stresses health as the foundation of female beauty. With a print order of 275,000, alleged newsstand returns of the new Physical Culture indicated sales double those of the old muscle magazine...