Word: macfaddens
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Ever since last summer's campaign Franklin Roosevelt & friends have felt the need of a magazine through which the New Deal could be expounded and illustrated to the masses. Both Mr. & Mrs. Roosevelt wrote for the gum-chewing Macfadden Press. After inauguration the Roosevelt secretariat was encouraged to talk by radio and write for publication. Professor Moley was most prolific, turning out a "State of the Nation" colyum for the McNaught syndicate, less readable but more helpful than Democrat Al Smith's monthly pieces in the New Outlook. In elaborating their plans last week, Backers Astor & Harriman...
...sensational press. He grew up with many a bluecoat in Corktown, Detroit's Irish settlement, where he was raised (although he is Canadian-born, of Scotch descent). He knows sensational newspapers because for 30 years they have been his opposition (in the form of Hearst's Times, Macfadden's defunct Daily). At 17 "Bing" Bingay started as an office boy on the Scripps-founded Detroit News. He left as managing editor four years ago, held a $15,000-a-year advertising job for a year, then joined the old, respected Free Press (whose first editorial campaign...
Editrix Hersey is the divorced wife of one Harold Hersey who formerly edited magazines for Bernarr Macfadden. She is gentle-mannered, motherly, with grey bobbed hair, a member of the D. A. R. and Order of the Eastern Star. Daughter of a Methodist minister (there are 25 Methodist ministers, mostly missionaries, in her family), she was graduated from Willamette, a Methodist university in Oregon. At various times she worked in Washington as secretary to onetime Congressman George E. Foss of Illinois; in the Bureau of Education; in the horticultural board of the Department of Agriculture; as a researcher...
...Last week Macfadden Publications announced suspension of Babies: Just Babies, edited by Mrs. Roosevelt...
...Hand Wife (Fox). Kathleen Xorris, who wrote the novel on which this cinema is based, made an office girl's love for her boss interesting because the girl did not know that the boss's wife (Helen Vinson) had stopped loving her husband. So long as Hamilton MacFadden, who directed and adapted the picture, follows this simple theme, fair program entertainment results. But after Office Girl (Sally Eilers) has married Boss (Ralph Bellamy) the triangle is rearranged as a maudlin contest between Bellamy and Helen Vinson for custody of their violin-playing prodigy daughter (Karol Kay). The picture...