Word: macfaddens
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DUMBBELLS AND CARROT STRIPS (405 pp.)-Mary Macfadden & Emile Gauvreau-Holt...
Mary Williamson was only a Yorkshire millhand until Bernarr ("Body Love") Macfadden, the "Father of Physical Culture," put a tape around her torso (bust 38½, hips 39). After that, life speeded up for Mary. First, in a nationwide contest, Macfadden crowned her "Great Britain's Perfect Woman"; then he gave her the star turn in his physicultural demonstrations-that of springing nightly off a high table and landing "with both feet together on his breadbasket."* Between springs he poured into her astonished ear the truth about the breadbasket-how the Macfadden stomach revolted against breakfasts, steaks and alcohol...
Health Culturist Bernarr ("Body Love") Macfadden, who celebrated his 83rd birthday last summer by parachuting into the Hudson River, was still muscle-bent on proving his favorite adage: ''This business of growing old is all nonsense." His plans for celebrating his 84th birthday next month: a trip to England and a parachute leap into the Thames...
Died. Charles Fulton Oursler, 59, best-selling author (The Greatest Story Ever Told, The Greatest Book Ever Written), newspaper columnist ("A Modern Parable" in 65 papers), playwright (The Spider), whodunit writer (under the pseudonym Anthony Abbott), editor in chief (1931-42) of Liberty magazine, editorial, boss (1941) of all Macfadden Publications, and (since 1944) a senior editor of Reader's Digest; of a heart attack; in Manhattan. Once an agnostic, Oursler visited Palestine in 1935 and wrote A Skeptic in the Holy Land ("I started out being very skeptical, but in the last chapter I was nearly converted"). Eight...
...circulation (still a giant 9,966,689) had dipped under that of its chief competitor, This Week. To pull it out of the slump, Publisher Hearst called in a magazine specialist, Ernest V. Heyn, 47, who founded and edited Modern Screen for Dell publications, started Sport for Macfadden. Some drastic changes showed up in last week's issue of the Weekly. Heyn got rid of the Weekly's old-fashioned clothes by dumping the wispy, candybox-cover girls. A new editorial diet replaced the oldtime brew of bloodshed, bosoms and pseudo-science that had built the Weekly...