Word: macharismo
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...right nor to the left, but upward and onward." Initially, he struck observers as a competent machine politician. Now they are not so sure. His tireless stumping, plus the fact that he is the father of eight, persuaded many Mexicans that Echeverría possesses what might be called "macharismo"-the requisite Latin American machismo mixed with political charisma. Dressed casually wherever he went, he dined with peasant families, spoke informally about national problems and debated with students whenever he could. Defending the jailing of rioters, he said: "Not one was arrested for writing a novel or a poem...
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