Word: machinistic
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...billings (from $120 million to $116 million). Lusk's answer has been a campaign to expand his agency from a specialist in advertising low-priced packaged goods to a general-purpose agency by lining up such accounts as Western Union and Mutual of New York. Lusk, a Connecticut machinist's son who worked his way through Yale ('23), rose to the top of B. & B. on the crest of a vastly successful 1946 advertising campaign for Procter & Gamble's Tide-for which he coined the slogan "Tide's In, Dirt's Out." (Early this...
...Harrison P. Hagemeyer, 62, a retired lab machinist, took on the job, for a good personal reason, and made the gun. Last week the Navy was confident that eventually it will save many lives...
...Machinist Hagemeyer jumped at the chance to make the lifesaving gun because his own son died of a brain aneurysm at the age of 32. Other neurosurgeons have not yet had a chance to try the new technique because Dr. Gallagher's gun is the only one in existence. But he has already had requests for hair guns from interested colleagues...
Once upon a Stalinist time, Masha the Machinist was supposed to get maximum uplift just by doing her bit for the Five-Year Plan. Her unharnessed figure, unrouged cheeks and unwaved hair were the model for Soviet womanhood. Feminine adornments were considered decadent. But under Nikita Khrushchev's rule, glamour has become one of the Marxist virtues; the party line has caught up with the hemline. At a Moscow fashion show this summer, 9,000 people a day enviously ogled the sleek styles that so far only the mannequins were wearing. The counters of GUM, Moscow's government...
Canadian-born, the daughter of a machinist, Bonnie did her apprenticeship in U.S. coffeehouses and Canadian lumber camps...