Word: machismo
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Dates: during 1990-1999
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...become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton, executive editor of Advertising Age: "Fallon likes...
...plane on it. We speak of The Desk, the 20-ft.-long, T-shaped mahogany table once shared by Don Simpson and Jerry Bruckheimer. From this monolith the two producers launched enough script-to-screen missiles to become Hollywood's premier action faction. Their two-hour commercials for American machismo (Beverly Hills Cop, Top Gun, Bad Boys, Crimson Tide) made stars of their young actors and quillions for S. and B. Then in January of last year, Simpson died at 52 of a drug overdose. The industry asked, Whither--or wither--Jerry...
...heartstrings so much that one cannot be completely sympathetic toward Carmen. On a more upbeat note, however, DiMarco and his fellow toreadors strut their stuff with a confident grace that compliments that of Carmen herself. Berdo, as the torn Don Jose, alternates well between his haughty, machismo corporal side and his madwith-passion lover side. And of course, Suarez and her various partners meld with a vibrant fluidity rarely seen in the ballet genre...
...King of the Hill" exemplifies our hypocritical stance toward virginity and sexual promiscuity. It is proper for a woman to be a virgin, but it is not desirable in a man. Our society considers a promiscuous man a stud, the picture of machismo, while a promiscuous woman is viewed as a whore, slut or harlot, the antithesis of femininity. With the help of feminist scholarship, we have come to recognize this hypocrisy and have slowly been making headway in eradicating this double standard. Our recent enlightenment demonstrates that recognition of these double standards is the first step in reversing them...
...into Harvard I told myself I wouldn't have to worry about any pressure to have sex. I saw Harvard as an opportunity to live as a male virgin without worrying about the sexual peer pressure that would occur at other, less enlightened campuses. I was wrong: the overbearing machismo is very much alive at our fair campus...