Word: macho
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Dates: during 1970-1979
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...million to expand in the beer business, Miller introduced the 7-oz. "pony" bottle and bought the Lite label for its low-calorie brew, which became a runaway success; Miller staged a high-budget ad campaign that featured Mickey Spillane and ex-Football Star Bubba Smith to give a macho image to Lite. In order to crack the highest-priced market segment, which has been dominated by Anheuser-Busch's Michelob and imports, Miller last October began national sales of Lowenbrau made under license in its U.S. breweries...
When, oh when, is Kevin O'Donoghue going to grow his macho mustache back...
...film is essentially a flat variation on Swept Away-with all of that hit's flaws intact but none of its wit, passion or eroticism. Giancarlo Giannini, looking understandably enervated, is back again as a macho Italian Communist; this time his sexual-political antagonist is the terminally weepy Candice Bergen, who plays his radical-chic American wife. A good part of the action unfolds in their fashionable Rome apartment on a very long, very rainy night during their marriage's tenth year. The couple are feuding, of course: about the fate of the revolution and their relationship, about...
...fund-raiser in Boston last week. She is oppressed again and again by wicked bosses. One day her friends take pity on her and present her with a membership in 9to5. Phoenix-like, she rises up out of the typing pool to defeat one discriminatory employer after another--Macho Mutual Insurance Company, Arrogant Women-Proof Publishers, First Bigoted Bank of Boston, Neanderthal University. Will the work of the noble Ms. Leaguered ever be done...
...roles he played." Soon Johnny Carson started asking Reynolds to fill in as host of the Tonight Show. Even the infamous nude centerfold photo in Cosmo was intended as a put-on, a satirical thrust at the whole institution of centerfolds and a self-parody of his own growing macho image. That gambit may have worked a little too well. The magazine hit the stands just as Reynolds' first really good picture, Deliverance, hit the screen, and some of his friends think the gatefold may have cost him an Academy Award nomination. Overall, however, his strategy worked...