Word: macho
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Dates: during 1980-1989
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...That macho slogan is the centerpiece of an imaginative, aggressive campaign to convince litterbugs that it is anti-Texan to trash. Aimed at "deliberate" litterers, 18-to-34-year-old men who are unmoved by threats or appeals to civic duty, the "Don't Mess" theme has struck a chord with Texans' sense of defiant pride during tough times. Celebrities such as Guitarist Stevie Ray Vaughan and the Fabulous Thunderbirds rock group have appeared in radio and TV spots, and the slogan is being proclaimed on bumper stickers, T shirts and even beer-can holders. Best of all, the campaign...
...women the world over. The person known as the "Mother of the Nation" managed to lead a revolt and rule a republic without ever relinquishing her buoyant calm or her gift for making politics and humanity companionable. In a nation dominated for decades by a militant brand of macho politics, she conquered with tranquillity and grace...
...tangiest of the 46 recent movies shot in New Orleans (no, we won't name 'em). Most of the time, Gere and Basinger have their backs to the wall, and it does wonders for their posture if not quite for their performances. Krabbe, though, is a top macho scuzz ball, with his haunting face, menacing whisper and evil ponytail. This stoic, sulfuric Dutch actor helps prove that an O.C. movie, when it plays smartly by the rules, can be O.K. as well...
...ironies, he can humanize his basic screen character, that of the dutiful loner, and separate it from upstarts like "Sly" Stallone and Chuck Norris. The sergeant's swearing, for example, is well beyond the grunting demands of realism; it is an aria of obscenities and more a commentary on macho posturing than an assertion of it. Same thing with the women's magazines he reads. See, he hopes to re-up with his ex-wife (Marsha Mason, full of fire and ire) and thinks maybe a little secondhand psychobabble ("Did we mutually nurture each other?") will...
...Being vulnerable is being heroic--not being number one. Now we're supposed to be number one? From Nixon onward we're supposed to be number one. Not being number one is heroic. Being number one is cowardly, macho...