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Word: macho (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...drink is no longer an acceptable hand prop for heroes and heroines. "We don't want to close down the bar on Love Boat," says Larry Stewart, chairman of the Hollywood-based Caucus of Writers, Producers and Directors Alcohol and Drug Abuse Committee. "But we were unwittingly making drinking macho, cute and acceptable." Thanks to pressure by the 175-member committee, concerned over sending subliminal messages into the nation's living rooms each night, most drinking scenes have been cut from Dallas scripts...

Author: /time Magazine | Title: Living: Water, Water Everywhere | 5/20/1985 | See Source »

...veteran journalists know, the image was grounded in some truth. Recalls Assistant Managing Editor John Elson, who supervised this week's cover stories: "When I started out, in what was then a male-dominated profession, part of the macho image was the ability to hold your liquor. Many of the rituals centered on alcohol: the weekly two-hour lunch with colleagues, the long hours of closing nights in an editor's office...

Author: /time Magazine | Title: A Letter From the Publisher: May 20, 1985 | 5/20/1985 | See Source »

...MORI WI WATCH (there is little worth listening to) the more we know: Roth puts his audience in the voyeuristic position that Eli and Blue assume in each other's lives. As friends they feel entitled to the other's every though and their every woman Wealthy macho Eli envies Blue's mysterious romantic success with women, and struggling Blue envies Eli's material success. Eacl, lives vicariously through the other and so neither is fully satisfied with himself. This complicated mixture of love and jealously, hate and loyalty, repeatedly erupts in unspoken competition for the same women. Cinematographer Michael...

Author: By Susan Morris, | Title: Best Rivals | 5/3/1985 | See Source »

...Mostly macho cop: Norris is the light-haired American hero fighting crime as personified by foreign-looking thugs. Scene after scene allows Norris to show off his bravery, his karate skills, his, confidence and his clothing-not to mention his machismo...

Author: By Anne EMANUELLE Birn and Joan H.M. Hsiao, S | Title: Machismo on Parade | 5/2/1985 | See Source »

...most meaningful female utterance is Don't the eggplants look wonderful today? After which this female is promptly blasted off the face of the earth by still more macho men. Yet women have their place in this movie filing their pink nails baking birthday takes posing in the background with little to say or wear. One women though is allowed to touch a word processor. And our heroine Diana participates in a marathon chase scene through the Loop and remembers not to drop her purse Later the survives a night from the ceiling her armpits are unshaven but she still...

Author: By Anne EMANUELLE Birn and Joan H.M. Hsiao, S | Title: Machismo on Parade | 5/2/1985 | See Source »

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