Word: macho
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Dates: during 1980-1989
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Miller Brewing Co. and Anheuser-Busch spend millions on advertising to convince us of how tasty, macho and light their beers are [Aug. 16]. Nevertheless, with all the additives in American beer, it tastes as if it were squeezed through dish towels. Many drinkers say they can down a gallon of Danish, German, Mexican or Japanese brew, but after three American cans they feel acidy and bloated. Like the U.S. automobile and television industries, the brewers will learn the hard way that we're not as stupid as they think...
...baby-faced Gemayel consciously cultivates a macho image, often appearing in public in military fatigues, his feet squared in the "at ease" position, his arms folded across his chest. To his Phalangist followers, he projects the personal magnetism of a combat leader who has fought and suffered with them on the battlefields. After his family, he is most comfortable with his troops...
...National Survival Game does not sound sick or macho-childish to me. Pitting man against man in a life-or-death situation is the ultimate form of danger and the game provides a chance to act out harmlessly a fantasy for people who find danger exhilarating...
...Texas standards of macho, money and murder, it was an almost refined case. Chanslor (who is worth a mere million) contrived a poison plan that was a virtual Agatha Christie plot with its intricacies and intrigue. In the prosecution's words, his mind was "a kaleidoscope of deception...
...begin with. The 19-member troupe does far better as a whole pushing the decibel level to something just short of a primal scream than do any of the principals, some of whom seem completely inexperienced as vocalists. Of the main players, Calvin Wolk, as Berger, the macho ring leader, and Jeff Bercuvitz, as Claude, the occasionally ambivalent side kick, project the message of rejectionism and individuality most effectively. Larnett Son also belts out several impressive leads, including a soulful version of "Abie Baby," a cynical tribute to the author of the Emancipation Proclamation...