Word: macho
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Dates: during 1980-1989
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...rumors of that sort of thing," said former President Jimmy Carter. "I always felt it was better not to broadcast these things." "It could just encourage Gaddafi," argued Democratic Senator John Glenn of Ohio. "You feed his ego and make him want to do something that shows he's macho." Others feared that the publicity would build up Gaddafi's importance and win him friends among Arab nations already unfriendly to the U.S. Said Roger Fisher, professor of law at Harvard University: "We built up Castro in the same way. Why do this for Gaddafi? Why make this guy equal...
...with whom she teamed up in the early '70s for a Noxema ad. Joe has been the longtime spokesman for Fabergé's line of men's cologne, Brut. "I wrote the commercial with Joe in mind," says Farrah. "There is sweetness and vulnerability in that macho shell...
...charge Beatty with vanity and egomania, and a little misleading. He is actually Hollywood's softest, most self-effacing romantic romantic actor. Even playing macho-tough, as in Bonnie and Clyde or McCabe and Mrs. Miller, he's careful to show the boyish vulnerability underneath. Small-scale and unaggressive, he can't sustain a picture alone, so he surrounds himself with high-voltage actors and situations, and he counts on the audience to look to him for relief. In John Reed, Beatty found a figure ideally suited to his own quiet narcissism--a modern saint, political innocent and martyr...
...former ambassador Robert White, "goodies," in return for reductions in the level of repression. And then came Ronald Reagan, maybe the biggest bully in our history, and his State Department couldn't wait to give the Salvadoran government anything it wanted. They "rushed in headlong to prove how macho they were," White says...
...these new mercenaries? Some are gun freaks, dropouts from society trying to live out macho fantasies. But not many. Most are young, white Western veterans of their countries' elite armed forces-such as the U.S.'s Green Berets and Britain's Special Air Service. They are Italians, Germans, former Rhodesians and South Africans, all "fit young men," as Hoare's original newspaper ad for the Wild Geese put it, "looking for employment with a difference...