Word: macho
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Dates: during 1980-1989
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Lest you fear Soldier of Fortune is too macho for your perusal, rest assured the magazine has something for everyone. As an example, there is Bill Carpenter's informative treatise on "Guns for Gals." Carpenter begin his accout with the story of a woman who heard a noise at the door and called the police, only to be told that because of budgetary problems it would take some time to answer the call...
Sprinkled through Easyriders are advertisements for a dazzling array of products tied to the motorcycle lifestyle. There are "macho suspenders in Harley colors," and a three-record set of "War Songs of the Third Reich." You can order a handcrafted, bone china beer mug in the shape of a human skull, skull, or a part of your motorcycle plated in gold, or an eight-track tape that will teach you how to "make your dog a real man-stopper...
...come mannered to the point of self-parody, as it was in The Driver. But when he is good, as he was in the prizefighting film Hard Times, or last year's gang-war epic The Warriors, there is a hard purposefulness about his work that avoids macho sentimentality and easy moralizing. He is at the top of his form in The Long Riders...
...tube of RNA Bio-Complex Moisture Cream instead of the Old Spice or witch hazel. Some pinstripe business executives are now canceling their three-martini lunches and scurrying across town to meet their wives at the skin-care salon for his-and-her noontime facials. For macho males, from Wall Street bankers to Los Angeles construction workers, a smooth, clear complexion has become as prized and pursued as a 32-inch waist and a ruddy...
John C. Gray '30, now a physicist, connects world-wide aggression with the predominance of sexism in most cultures. "Whatever advantages existed once for the traditional roles assigned males and females, the world is now too small and populated, too interdependent, and supplied with terrible weapons, to continue male macho dominance," he writes...