Word: macho
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Dates: during 1980-1989
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...industrial might, General Electric was treated like a pip-squeak when it first entered the macho business of building commercial-jet engines. Two decades ago, when a GE representative tried to sell a new engine to Donald Nyrop, then president of Northwest Airlines, the executive pointed to a ceiling fixture and wisecracked, "Whenever I want a light bulb, I'll pick GE's. For jet engines, I'll stick with Pratt & Whitney!" Nearly all jet airliners built at that time, notably the long-range Boeing 707 and shorter- haul McDonnell Douglas DC-9, were powered by engines carrying Pratt & Whitney...
Well, sometimes. Burt Reynolds is amiable and, for once, animated as Turner's boss, who will hide a convict in a photocopy machine to protect his exclusive. Christopher Reeve brings a nice macho wimpitude to the role of her new beau -- he's Clark Kent with a preening ego. And Turner, her wit percolating through that great womanly laugh, struts in high style. Now if only the movie could match her suave maneuvering. That would be front-page news...
When Chicago Bears Coach Mike Ditka opened a restaurant in the Windy City just over a year ago, the decor was basic football and the menu offered a hearty fare of steaks and ribs. Today the macho ambience remains, but entrees like wild brown rice with lentils and pasta salad with raspberry vinaigrette have sprouted on the menu. Reason: Ditka's regular customers demanded meatless dishes. "And those who still eat meat," says a waitress, "are beginning to eat less...
Bush insists that his macho attitude will not translate into a campaign of , press bashing. "I feel much more relaxed with the press now than I ever have," he says. But in attacking the press, he is joining the club; the time- honored sport of press bashing is a growth industry in 1988. Gary Hart, upon re-entering the race, abjured the media as part of his campaign to "let the people decide," and he has not let up since then. Gephardt's new populist lumps "editorial boards and writers" in the "Establishment" that he has suddenly decided to decry...
...results thus far have been ominous. The National Highway Traffic Safety Administration reports that in 22 of those states, highway deaths jumped 46% between May and July over the same three months in 1986. "Because of a few macho Westerners," says Howard, "more people are going to be killed." Neither the Reagan Administration nor Senator Don Nickles, the Oklahoma Republican who sponsored the latest bill, attaches much significance to these early fatality figures. Observes Nickles: "I don't think it is the speed limit that kills people so much as the behavior of the people driving." He argues that...