Word: macho
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Dates: during 2000-2009
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Business has wised up. Now some auto manufacturers train salespeople to aim their pitches at women, going for the softer sell rather than the hard-nosed, macho wrangling of yesteryear. More than 100 travel companies have started to take women-only trekkers across deserts, up mountains and into volcanoes. Ace Hardware (where the slogan "Home of the Helpful Hardware Man" has been replaced by "Home of the Helpful Hardware Folks") now offers drills that are lighter with easy-grip handles, greenhouses full of flowers, and walls painted in pastels. They also run special seminars for women, who make...
...succeeded, for a time, in applying his counterinsurgency tactics in Mosul during the first year of the war, but his highly publicized effort to train the new Iraqi army in 2004 can only be considered a failure. He has successfully led soldiers in combat. And he does have his macho moments, famously challenging his soldiers to push-up contests. But he made his reputation more as a communicator and motivator than as a warrior. "He is very much a seize-the-moment sort of general," says Lieut. General Graeme Lamb, the senior British military commander in Iraq, who served with...
...Through the friend of a friend, Gabita has secured the name of someone who'll do the job: the ironically named Mr. Bebe (Vlad Ivanov). She is afraid of meeting him herself, so she sends Otilia on the errand. Mr. Bebe is an imposing fellow: solidly built and radiating macho menace. Every soft-spoken word and compact gesture announces his threat to these women who need his services. It happens that Gabita has bungled his instructions so completely, by not booking a room in the right hotel and not coming herself for the first meeting, that his rancor is almost...
...good times can't last. When macho skinhead Combo (played by a snarling Stephen Graham) turns up at a party, fresh out of jail, things are about to go awry. Quickly the alpha Combo sets about ousting Woody with a classic divide-and-rule speech about the need for "proud warriors" to defend England's green and pleasant land. Having then established himself as a surrogate father to Shaun, Woody drags the remaining members of the gang, after several desertions, to a fascist National Front rally...
...activity. But that genre demanded longer takes and a slower pulse; zombies are no sprinters. The new film has to be zazzier, even when nothing much is going on. Hut Fuzz gets many of its laughs the laying on of a Joel Silver hyped-up editing tempo and a macho drum-machine soundtrack to punctuate the interrogation of underage tipplers and the issuing of parking tickets...