Word: machos
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Dates: during 1970-1979
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...Vries offers a minister who does impressions of movie stars from the pulpit and later throws a brunch at the "Après Church." The new amorality? He comes up with a mother who boasts that her unmarried daughter is having "one of those no-fault pregnancies." The macho style in Washington politics? "When the tough get going," De Vries notes innocently, "the going gets tough...
...jingoism on the canal has apparently struck a nerve among parts of the electorate, arousing post-Viet Nam sentiments that the U.S. should not be pushed around in its own hemisphere by, in Reagan's words, "a tinhorn dictator." Insists Reagan: "The Latin American countries have a respect for macho. I think if the United States reacts with firmness and fairness, we might not earn their love, but we would earn their respect...
...macho world of CB is part soap and part horse opera. Says Amitai Etzioni, the eminent Columbia University sociologist: "A CB allows you to present a false self: to be beautiful, masculine, tall, rich, without being any of those things. Like the traveling salesman who drops into a singles bar and says he's the president of his company, a person can project on the air waves anything he wants to be." The person who installs a CB set and adopts a "handle" (nickname) and starts "modulating" on the air, is creating a character and reaching out to others...
...macho posturing has faded, and the mythically evil images the Stones began projecting in the late 60s are, in these songs, nowhere to be found...
Adriesue ("Bitsy") Gomez, 33, is a "gear-jamming gal with white-line fever." A woman truck driver from Los Angeles, she is also a pain in the axle to a traditionally macho industry. Her fledgling 150-member Coalition of Women Truck Drivers, an offshoot of the L.A. chapter of the National Organization for Women, already has organization cells in Dallas, Atlanta and central California. Two weeks ago, Gomez won a $6,000 Fair Employment Practices Commission settlement from a California winery on the ground that she had been turned down for a trucking job simply because she was a woman...