Word: machos
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Dates: during 1980-1989
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...movie Top Gun, Actor Tom Cruise embodied the image of the modern, macho fighter pilot: close-cropped hair, aviator sunglasses and, of course, the classic brown leather flight jacket. Unlike Navy flyers, like the one Cruise portrayed, Air Force pilots have not been issued leather jackets since the late 1940s. Last month the Air Force won congressional approval for a plan to supplement the current supply of synthetic jackets with genuine leather. Although several Congressmen grumbled about the $7.4 million cost, Air Force Chief of Staff General Larry Welch argued that the jackets will enhance esprit de corps and perhaps...
...Never apologize, never explain." That ancient macho motto may be the only bit of traditional wisdom Scottish Filmmaker Bill Forsyth believes in. The glory of his wee pictures (Gregory's Girl, Local Hero) is the way people appear out of nowhere, disappear without warning, and never discuss their motives for doing either. In his world no one has heard of Freud, let alone a well-made screenplay. They are, however, well prepared for life's little surprises...
...such is the case. From the Snowbelt to the Sunbelt, an army of would-be Tarzans and Sheenas, cowboys and cowgirls are riding high in the saddle in their brawny and boxy four-wheelers. Once the choice of rough-riding macho men who used them for off-road hunting and fishing expeditions, jeeps are now favored by suburban squires, teenagers, retirees and women of all ages. Most are using the vehicles to explore the well-paved and not-so-wide-open spaces of the nation's cities and suburbs. "They're easy to spot in a parking lot," notes Phoebe...
Cynthia Cohan, 39, a Los Angeles lawyer and mother of two, tolerates her Cherokee's inconveniences in return for the advantages it gives her in negotiating war-torn freeway lanes. Its "macho presence," she says, keeps snippy sports cars from cutting her off. The desert-fox image holds little appeal for Cohan, who uses the vehicle as an updated substitute for the hopelessly unchic Country Squire station wagon. But she admits to her own jeep fantasy: "When the big earthquake comes," she says, "I'm going to drive up and over the rubble...
...Real Food For Real People" ads feature such wholesome types as Actress Cybill Shepherd and Actor James Garner, who was named the "last real man" in 1985 by PEOPLE magazine. Along with the glitz and macho, though, the industry emphasizes that cattle are now bred leaner and cuts of beef are trimmed of excess fat. Today, consumers are told, a 3-oz. serving of beef contains the same level of cholesterol as an equivalent amount of chicken...