Word: macintosh
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Members of the Harvard Community, as well as members of the other 22 schools in the Apple University Consortium can purchase the Apple Macintosh at price, even lower than original cut rate price...
...attempt to bolster traditionally slow post-Christmas, sales. Apple Computer Inc. has dropped the Macintosh prices up to $300 to $1780 and $2330--according to officials at the Harvard Technology Product Center...
Apple Computer's Macintosh model, which came on the market one year ago, took off faster than any other personal computer since the launch of IBM's PC in 1981. Apple so far has sold more than 275,000 Macintoshes. The company, the symbol of U.S. entrepreneurial innovation, saw profits in the first quarter of fiscal 1985 zoom to $46.1 million, an eightfold gain from the same period in 1984. Yet Macintosh (basic price: $2,195) and its maker have a serious handicap. Many Macintosh buyers have been Apple's characteristic flannel-shirt clientele--students, hackers and do-it-yourselfers...
...domain have so far been costly failures. The Apple III in 1980 was plagued by bugs. The Lisa in 1983 was considered too pricey at $10,000, about twice the cost of competing models. Apple hopes the business community will take more of a shine to the Macintosh. At the company's annual meeting last week, Chairman Steven Jobs and President John Sculley formally announced a campaign to sell corporate America on a new product line called the Macintosh Office. The core is AppleTalk, a system that will allow businesses to link as many as 32 Macintosh computers into...
...standard Macintosh held little promise as an office machine. Its 128K memory was too small to run complicated programs, and no real business software was available. But in September Apple began selling the so-called Fat Mac, a model with a memory expanded to 512K. In November came another breakthrough, when the developers of the bestselling Lotus 1-2-3 business program announced a version for the Macintosh, called Jazz...