Word: macintosh
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...Apple has been pursuing its own ideas about what a personal computer should be. The Apple II series, which dominates sales to schools and shares the lead in the home market with Commodore, is comparable to, though incompatible with, IBM's machines. But Apple's Lisa and Macintosh computers, while considered state-of-the-art, will not run any of the thousands of programs written for the Apple II or the IBM. Emphasizing ease of use and attractive screen displays, Apple has gambled that it can buck IBM's marketing muscle with technological prowess and clever advertising...
...result of the inefficiency, the University is currently examining ways to upgrade its facilities, and it has already made a number of moves in the past few months such as adding over 50 terminals to the Science Center computer room, including a number of Macintosh Apple...
Sculley, in what amounted at times to a sales pitch for his company's new machine, also cited the company's marketing campaign--which amounted to more than $100 million--as integral to the Macintosh's success...
Despite Sculley's claims about Apple at Schools, the Macintosh is doing comparatively poorly at Harvard, where, according to statistics at the Office for Information Technology, students, faculty, and administrators are buying IBM products from the University at four times the rate they are buying Apple...
Five months after Harvard announced that is would offer students cut-rate Apple Macintosh computers, the University has begun the second round of distribution of the machines...