Word: macintosh
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Moreover, Apple Computer, which has been siphoning customers from Junior with price cuts on its $1,395 Apple He, has captured the imagination of much of the industry with its two-month-old $2,495 Macintosh computer. Since the Mac does not adhere to IBM's programming specifications, its success directly challenges the standards set by the flagship of IBM's personal-computer line, the venerable and highly popular...
...market for home computers, where most machines sell for under $300, even the stripped-down $669 version of the PCjr seems overpriced. "For its level of performance," says William Bowman, chairman of Spinnaker, a leading software publisher, "it is simply the most expensive machine on the market." Although the Macintosh was actually aimed to compete with the bigger IBM PC, the price difference between Mac and the Peanut shrinks to about $300 when the costs of IBM's color monitor, joystick and software programs are added...
...Macintosh has not only received consumer acceptance, it has even generated excitement. "I've never seen anything like it," says one Manhattan dealer who sold four Macs the first day and has back orders for another 80. "We can't get enough of the Macintosh," reports Greg Register, manager of a computer store in Apex, N.C. Apple's engineers, who decided not to make their machine compatible with IBM's PC or their own Apple II line, were able to take advantage of the in creased power of the latest generation of silicon chips...
...California, Apple Computer is turning out its new Macintosh machines in a $20 million factory in Fremont that has even experts astonished. Several weeks away from completion, the plant will be able to produce a Macintosh, with its 450 parts, every 27 seconds, or 500,000 a year. All of this will be done by just 300 workers, only 200 of them in production; labor accounts for 1% of the cost of making the computer. One of the keys to the increased productivity is cutting the time spent handling materials. Parts arriving at the factory are placed on conveyor belts...
Apple's bargain-basement Macintosh offer was by no means .an isolated instance in the sales campaign that computer manufacturers have been waging at educational institutions. Salesmen offering incentives and deep discounts are swarming around wealthy school districts. "We are bombarded daily with catalogues of software, letters and phone calls," says Torance Vandygriff, principal of the Preston Hollow Elementary School in North Dallas, which last year raised $24,000 to buy classroom computers. Atari, in a joint venture with Post Cereals, will even swap equipment for proof-of-purchase coupons clipped from breakfast-cereal boxes. The exchange rate...