Word: macintosh
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...Macintosh rolls out in a din of publicity and showmanship
Apple Computer's new Macintosh will be introduced this week, accompanied by sirens and ceremony fit for a maharajah. TIME San Francisco Correspondent Michael Moritz watched the computer's development while writing a book about Apple that will be published this summer by William Morrow & Co. His report...
Whispers about Macintosh have circulated for more than two years, but in the past six weeks Apple has been relentlessly thumping drums for its new machine. The company has used a fleet of tractor-trailers to transport a flashy demonstration to 1,500 dealers in six cities. It has primed its sales force, courted Wall Street analysts and tried to arrange deals for exclusive magazine coverage. Even before the machine is out, 100,000 copies of Mac-World, a magazine entirely devoted to the computer, have been printed. By the end of April, Apple will have spent $15 million promoting...
...sellers in the U.S. Another potential hit for Sony is its 3.5-in. micro-floppy-disc drive for personal computers, which can store a megabyte, or 1 million characters of information. Hewlett-Packard already includes the Sony device in its machines, Apple Computer will use it in its new Macintosh computer, and there are rumors that IBM is about to adopt it for future computers...
...commanded in 1981 when IBM entered the market. Now Apple is scrambling to recover. "IBM has forced us to squeeze three years of work into the next twelve months," says Apple President John Sculley. The company, which is stressing its record of technological innovation, plans to show off Macintosh, a computer that will sell for about $2,500, at its shareholders' meeting in January...