Word: macintosh
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Cutting prices and shrinking the staff are not Sculley's only tactics. He is also planning new products. On Jan. 18, Apple will introduce a computer code-named the Macintosh. Developed by a group headed by Company Co-Founder Steven Jobs, the Macintosh is based on the technology developed for the Lisa but will sell for only $2,500. Experts estimate that Apple will sell 350,000 Macintoshes next year, in contrast with 46,000 Lisas. Says Analyst Michelle Preston of Wall Street's L.F. Rothschild, Unterberg, Towbin: "Mac is the future of Apple...
Insiders who have seen the new machine say the Macintosh is an innovative computer that should succeed. Nonetheless, it has several major flaws. The machine, for example, does not have enough storage capacity to perform complex tasks like the Lisa. In addition, it will not at first be able to run the same programs as either the Lisa or an IBM PC, which has become the industry standard. That will be a big drawback for corporate customers who want to move information between different machines...
...less than an IBM PC, is selling briskly. Hambrecht & Quist, the San Francisco venture capital and underwriting firm, estimates Apple's sales will increase 50% next year, to $ 1.5 billion, and profits will climb 45%, to $ 145 million. But those predictions are based on success for the Macintosh and better sales for the Lisa. Apple clearly has a difficult task ahead as it tries to continue its saga as the fastest-growing company in American history. -By Alexander L. Taylor III. Reported by Michael Moritz/San Francisco
...computer industry has for months been anxiously searching for news concerning Apple Computer's newest product: a moderately priced version of the Lisa computer that the company unveiled in January. Last week the first word of the new machine, which has already been dubbed the MacIntosh, was revealed by an unexpected source: Drexel University in Philadelphia. The university said that it will be buying about 3,000 of the new Apple computers. Next fall Drexel will require each of its 1,650 incoming freshmen to buy one of the machines, which it will sell for $1,000 apiece...
...will be able to store more than 64,000 bytes of memory and will have many of the advanced features of the much more expensive Lisa (price: $10,000). One of the attributes that led Drexel to choose the new Apple was its ease of use. The MacIntosh is not expected to be unveiled until late this year, and the nonstudent price is likely to be closer...