Word: macintosh
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...heavily on memory chips, the computer industry is surprisingly forgetful. That trait was on display last week in the hoopla over the unveiling of Microsoft Windows 3.0, a $149 program that its maker claims will give IBM-compatible computers the look and feel of a user-friendly Apple Macintosh. What most everyone failed to recall, however, was that Microsoft has been making the same claim about earlier versions of Windows for the past seven years...
...School of Art and Design in Brooklyn in 1978, has traded in his old technical pens for the zip and click of an electronic mouse and a computer screen. To create or alter an illustration or to add color, he simply taps commands into the keyboards of his sophisticated Macintosh and IBM machines. Says Lertola, a science-fiction buff: "With so many computers, I sometimes feel as if I'm operating a spaceship...
Only a year ago, Apple Computer was reveling in a sales surge as its Macintosh computers won wide acceptance for business applications. But Apple's blush has suddenly faded. Because of slowing sales, the company is expected to lay off as many as 800 of its 12,000 employees. Under pressure to revive growth, Apple President John Sculley has launched a top-management shake-up. Two weeks ago, he appointed Michael Spindler, who led the company's successful foray in Europe, as chief operating officer...
...Apple Macintosh Computer. The Mac and its disks are still sexy and trim by conventional, clunky PC standards, but the machine is more than merely an artifact of stylishness or miniaturization. Its software is unusually lucid and engaging, and the mouse is to using computers what the ballpoint was to writing...
...Apple, even the products help monitor quality. On the Macintosh assembly line, the computers run diagnostic checks on themselves...