Word: macintosh
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...brings to personal computers the speed and power that were once available only in larger and much more expensive minicomputers. IBM, Compaq and Tandy have built new high-end machines around this chip, which is made by California-based Intel. Apple uses a Motorola-produced chip that gives its Macintosh machines comparable speed and power...
...billion) continues to thrive by going its own way with machines that run on different software. The company's products have long been favored by educators and hobbyists, but now more corporate customers are taking a shine to the newest machines at the core of Apple's line: the Macintosh SE and the Macintosh II. Many executives have decided that Apple's machines are more user friendly than comparable IBM models. Apple's success in the office market is largely the work of Chairman John Sculley, 48, the hard- driving ex-Pepsi-Cola president. At first, his strategy of going...
...corporate routine -- either after hours or on the sly during the workday. Of the 15 million personal-computer games sold in the U.S. last year, according to Ingram Software, a leading game distributor, nearly 40% were designed for the most popular business machines: the IBM PC, the Apple Macintosh and such IBM- compatible brands as Compaq, Epson, Leading Edge and Tandy. In 1985, by contrast, only about 15% of the games sold would run on business computers. When 750 U.S. executives were polled by Epyx, creator of Winter Games and Temple of Apshai, nearly 40% admitted that they had used...
Traditionally, game publishers steered away from business computers. Games that ran well on Atari or Commodore machines could not be easily adapted to the IBM PC, primarily because it did not come equipped with a joy stick. The more versatile Macintosh was better suited to game playing, but Apple, which was eager to have the machine accepted as a serious business computer, discouraged independent game developers and even suppressed some early staff- written entertainment programs...
That could be disturbing for Apple, which needs a steady flow of fresh software for products like the Macintosh. So last week Apple announced plans to set up a well-financed, independent software company that could eventually rank among the industry's top five producers. The new concern will initially develop software only for Apple machines under an unspecified non-Apple name. The company will aim in part to seek out hot new ideas from small-time independent programmers who lack the resources to market their products. So, just like Apple's first computer, the next software breakthrough...