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...Jobs and Sculley bickered, Apple's business deteriorated. The long-awaited Macintosh computer failed to make deep inroads into the office market after its introduction in January 1984. The advanced machine has so far come nowhere near equaling the success of the Apple II, the company's first major product. One reason: Jobs' insistence on building the Macintosh in a self-contained way, which has made it all but impossible to add new components to existing machines to boost their power. Jobs' single-minded attention to the Macintosh and his indifference to other Apple products exacerbated tensions between...

Author: /time Magazine | Title: Shaken to the Very Core | 9/30/1985 | See Source »

Jobs is leaving Apple at a critical point in its history. The company is attempting to revive its older Apple II line and to bolster Macintosh sales at a time when industry growth has dramatically slowed. Last week struggling Control Data canceled a $300 million securities offering and announced that it expects to report a loss for the year. In another development, Ziff-Davis folded its three-month-old trade paper, Computer Industry Daily, because of anemic sales...

Author: /time Magazine | Title: Shaken to the Very Core | 9/30/1985 | See Source »

Essential to their goal, activists say, is broadening the base of student support for divestment. Last year's group has upgraded their act with high tech equipment. The group has the names and phone numbers of hundreds of undergraduate supporters stored in the memories of Macintosh computers. Press releases were prepared for almost every event, and leaflets and pamphlets were regularly produced by the thousands...

Author: By Rebecca K. Kramnick, | Title: Mainstream or Bust | 9/18/1985 | See Source »

Essential to their goal, activists say, is broadening the base of student support for divestment. Last year's group has upgraded their act with high tech equipment. The group has the names and phone numbers of hundreds of undergraduate supporters stored in the memories of Macintosh computers. Press releases were prepared for almost every event, and leaflets and pamphlets were regularly produced by the thousands...

Author: By Rebecca K. Kramnick, | Title: Mainstream or Bust | 9/12/1985 | See Source »

Essential to their goal, activists say, is broadening the base of student support for divestment. Last year's group has upgraded their act with high tech equipment. The group has the names and phone numbers of hundreds of undergraduate supporters stored in the memories of Macintosh computers. Press releases were prepared for almost every event, and leaflets and pamphlets were regularly produced by the thousands...

Author: By Rebecca K. Kramnick, | Title: Mainstream or Bust | 9/9/1985 | See Source »

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