Word: macintosh
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...garage and set out on a "golden future." The President may have spoken too soon. Wozniak left the company in a huff in February after a disagreement over policy, and last week Jobs lost his position as director of the division that produces the company's powerful and popular Macintosh computer. The move came as part of a major company reorganization. John Sculley, Apple's chief executive and president whom Jobs hired in 1983 from PepsiCo, announced the realignment of the company (fiscal 1984 sales: $1.5 billion). Jobs will remain chairman but will leave day-to-day management and assume...
...clearly a period when the industry is pausing," says Apple President John Sculley. To keep inventories from piling up, Apple ordered weeklong shutdowns at three of its factories in March and at a fourth plant in April. In addition, the company canceled production of its top-of-the-line Macintosh XL, originally called the Lisa. Apple had cut its price by more than half, to $3,995, in an effort to boost sales, but the machine was not profitable...
Apple is betting a large part of its future on its remaining Macintosh models, which have sold well since their introduction 15 months ago. Prices range from $1,490 to $2,090. Many consumers consider the Macintosh, which is based on a new generation of technology, more versatile and easier to use than any other personal computer. But Apple now faces a challenge from Atari, which made the only big splash at last week's Comdex show. Dealers gathered around for a peek at a new Atari machine that is similar to the Macintosh but will cost only...
...Apple Computer introduced its Lisa machine in January 1983, it was hailed as a technological marvel that would set new industry standards for ease of use and visual display. It did, but even marvels must survive in the marketplace. Last week the slow-selling Lisa, which the company renamed Macintosh XL in January, joined the IBM PCjr. and Apple's own model III in the great, and growing, computer junkyard. Apple will discontinue production of the machine this summer. Said Company Spokeswoman Jane Anderson: "It just wasn't an economically viable product...
This process can be well worth it, says another freshman. "I have another fake I.D., but I made one on the Macintosh to back it up. Now that I have two different I.D.'s with the same birthdate and everything I can get served absolutely anywhere. Well, maybe not the Pro, but almost, anywhere...