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...titanium is ideal for tennis rackets and skis. More cost-efficient ways to cut the metal were developed after golfers clamored for titanium clubs in the mid-'90s, and now you can buy titanium binoculars, phones and strollers. The metal encases the new IBM ThinkPad X Series and the Macintosh PowerBook G4, which besides making both look sleek is thought to protect against data loss, since titanium is almost nonmagnetic. Alas, Gehry may have moved on. Asked to build a new branch of the Guggenheim, he warned museum-board members not to "fix" themselves on titanium...

Author: /time Magazine | Title: Ask Dr. Notebook | 3/5/2001 | See Source »

...line clients back dominating the industry's biggest dance, this year's game-within-the-game will feature some quality old-time spots. Are we back in the advertising-as-art glory years of the '80s, when Mean Joe Greene tossed towels and Ridley Scott introduced the MacIntosh? That, like a repeat of last year's nail-biting Rams-Titans finish - or even Bud's fad-making "Wassup" spots - may be too much to hope for. But at least we won't be wondering this Super Sunday what AutoTrader.com was thinking in putting on a $2 million cartoon. (Though...

Author: /time Magazine | Title: The Ad Bowl XXXV Pregame Show | 1/27/2001 | See Source »

...occurs, the result is greater than the sum of the parts. One and one make three. A late 19th century engineer, Wilhelm Maybach, working for Daimler, puts together the newly invented perfume spray with the newly discovered gasoline and comes up with the carburetor. In 1823 Scottish chemist Charles Macintosh, working with a throwaway coal tar by-product, naphtha (used to clean out dyeing vats), stumbles across the fact that it will liquefy rubber. So he spreads the rubber between layers of cloth and invents the raincoat...

Author: /time Magazine | Title: Inventors & Inventions | 12/4/2000 | See Source »

...only real concern was the way ActiveShield, McAfee's antivirus applet, handled infected e-mail. As a test, I sent myself a live virus--it was iloveyou, which lived benignly on my Macintosh (a platform, by the way, that doesn't suffer nearly as badly from viruses as the PC world does). Disturbingly, my PC was more than happy to accept the poisoned e-mail. It even let me read the message. I'm told that had I actually clicked on the infected attached file to view it, ActiveShield would have intervened and caught the bug. A better...

Author: /time Magazine | Title: Don't Bug Me! | 10/16/2000 | See Source »

...vitally important to the future of the Internet. WAP lays out the rules for squeezing the best of the Net onto that Nokia (or Ericsson or Motorola) in your pocket. Rossman left his native Paris, picked up an M.B.A. at Stanford, worked on the original Apple Macintosh, started three companies and sold one to AT&T before even thinking about WAP. But his best move was attending a 1994 wireless convention in Santa Clara, Calif., where "nobody was thinking about the wireless Internet in a serious way," recalls Rossman, 43. "I'm fortunate to be a contrarian...

Author: /time Magazine | Title: Helping The Net Shed Its Wires | 9/18/2000 | See Source »

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