Word: macintoshs
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...that shaped the company and the PC industry in its formative years: to name his computer after a fruit; to package it in a molded plastic case; to hire world-class p.r. and marketing firms; and, most incredibly, to drop everything to build the industry-incompatible but user-friendly Macintosh after visiting Xerox's Palo Alto Research Center and seeing its icons, its windows, its mouse. Jobs made us choose sides...
...Redmond, killed off the Apple clones, launched an eye-catching ad campaign ("Think Different"), streamlined his product line, slashed inventory and turned a surprisingly large profit. Suddenly, Apple is cool again, thanks to a sexy, blue, Internet-friendly machine--the iMac--that is almost as hot as the original Macintosh. He may not run the computer world, but he sure can make a dent...
Apple released the Macintosh in January 1984: a tony, sophisticated computer was now available to the masses. Henceforth DOS was not merely homely, it was obsolete. But it continued to rake in money, so what if the critics hated it? In May 1990, Microsoft finally perfected its own version of Apple windows and called it Microsoft Windows 3.0--another huge hit. Now Gates really (I mean really) had it made...
...Justice didn't put Gates on display just to make him look bad. The video set up Boies' third witness, Apple senior vice president Avadis Tevanian. Apple says Microsoft threatened to withhold a key piece of software--Microsoft Office for Macintosh--unless Apple joined Microsoft's war on Netscape's Internet browser. But Gates offered Boies no help on this point. Presented with what seemed to be a smoking gun--an e-mail to Gates from Microsoft executive Don Bradford saying that "Mac Office is the perfect club" to get Apple to take actions that "significantly/materially disadvantage Netscape"--Gates claimed...
There are still plenty of Red Delicious and Empire apples. Both have slightly mushy meat, versus the MacIntosh's crispness. Juice bursts from all the freshly-picked apples when teeth break through the skin. The juice seems to disappear the farther the apples go from the orchard...