Word: macintoshs
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...making it "user friendly" to the masses. Jobs didn't invent the machine; his partner Steve Wozniak was the real engineer. But Jobs understood before anyone else the key to transforming the computer from a geek's expensive toy into a household appliance. Instead of writing commands in computerese, Macintosh owners used a mouse to point and click on easily identifiable icons on the screen--a trash can and a file folder. Jobs also paired the laser printer with the computer, thus sparking the desktop-publishing revolution. "We started out to get a computer in the hands of everyday people...
...rebel flag is flying over Apple Computer, Inc., again, thanks to Jobs. The Silicon Valley visionary who co-founded Apple in his father's garage in 1976, who launched the wildly successful Macintosh only to be booted by the corporate pinheads in 1985, is back running his first love. No, he's not the CEO, nor even chairman of the board. But until there's a new boss, Jobs is firmly at Apple's helm, and take it from us, the beleaguered company will never be the same. Take it too from the 1,600 Macintosh believers who gave...
Understand, the idea of Jobs returning to Apple is something akin to that of Luke Skywalker returning to fight what, until last week, cultists regarded as the evil empire. Gates, by comparison, was perceived as a dweeb Darth Vader, the billionaire bad guy who usurped the idea of the Macintosh's friendly point-and-click operating system for his now dominant Microsoft Windows...
Wall Street, by contrast, showed little concern over Apple's dire predicament, bumping the company's stock up by more than half in the days following Jobs' canny capitulation. What change in Apple's circumstances justified this startling re-evaluation? Besides buying stock, Microsoft propped up the tottering Macintosh platform by pledging three years' worth of Mac versions of its office software and cooperation with Apple on upcoming products. Apple's richest boon, though, may be psychological; by promising to publish Mac software into the next century, Microsoft lets Mac customers and developers alike trust the platform to exist that...
Message to the Macintosh faithful: cuddle up with your PowerBook and see the story that inspired the ad: 1984. Starring John Hurt, Richard Burton and a ravishing (and oft-ravished) Suzanna Hamilton as Julia, it's surely what was on Bill Gates' mind when he pulled that Wizard of OS routine at MacWorld, looming disembodied over the crowd while Steve Jobs said the words: Microsoft is our ally. Microsoft has always been our ally. Apple is at war with Netscape. Apple has always been at war with Netscape. The utterance may have drawn a few boos from the crowd...