Word: mackey
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...Mackey, in his alarming lack of judgment, reminded us not only of the dangers of anonymous information exchange, but also of the persistence of pre-Web 1.0 technology in an over-hyped Web 2.0 world. The Securities and Exchange Commission has now commenced an informal investigation into Mackey's message posting activity, possibly endangering Whole Food's potential acquisition of competitor Wild Oats. I wonder what "Rahodeb" would have posted about that...
...Bill Tancer is general manager of global research at Hitwise. Full disclosure: in the interest of avoiding the appearance of impropriety that befell Mr. Mackey, Mr. Tancer discloses that he is a shareholder in Whole Foods Market...
Over the course of eight or nine years, until last August, someone with the handle "rahodeb" posted regularly about the company Whole Foods on Yahoo!'s finance bulletin boards. Rahodeb liked Whole Foods. He didn't care for its competitor Wild Oats. Rahodeb particularly liked Whole Foods CEO John Mackey. "While I'm not a 'Mackey groupie,'" rahodeb wrote, "I do admire what the man has accomplished." This was true, as far as it went. Rahodeb was not a Mackey groupie. Rahodeb was Mackey...
...what would, if this were a spy thriller, be known as the Rahodeb Identity. The FTC is seeking to halt the deal on basic antitrust grounds--it claims that a union of the two companies would produce an organic-foods quasi-monopoly. The government may also be examining whether Mackey, in his double life, revealed information a CEO shouldn't. But there are plenty of economists and lawyers around to figure out important stuff like that. The really burning questions are, Why would Mackey bother posting about his own company on Yahoo? And should people be allowed to be anonymous...
...electronic masked ball, a place where people can play with new identities and get off on the frisson of being somebody else. MIT sociologist Sherry Turkle has argued that this kind of identity-play even has therapeutic value. You certainly can't ascribe a plausible financial motive to Mackey--rahodeb's postings weren't moving stock prices around. This was about just being naughty: picture Mackey chortling as he played the regular rube, like Marie Antoinette dressing up as a peasant and milking cows on the fake farm she built near Versailles. (Mackey was even in drag, sort of--rahodeb...