Word: mackey
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...decadent chocolate bar too. I have shopped at Whole Foods off and on since 1990, when I had a summer job in Austin, Texas, where Whole Foods began in 1980. If I was going to decide whether to buy organic or buy local, I figured Whole Foods' ceo, John Mackey, could help me. After all, he is vegan, and his politics lean libertarian, so he thinks hard about different paths. And he has made a great fortune by joining two previously antagonistic alimentary impulses--health and excess...
When we spoke last fall, Mackey was at first diplomatic about the organic-local choice. He told me that when he can't get locally grown organics--and even he can't reliably get them--he decides on the basis of taste. "I would probably purchase a local nonorganic tomato before I would purchase an organic one that was shipped from California," he said. He called the two tomatoes "an environmental wash," since the California one had petroleum miles on it while the nonorganic one was grown with pesticides. "But the local tomato from outside Austin will be fresher, will...
However, he also noted that products like hard squash that can last months in storage don't taste so different for being shipped. In that case, he said, "I might purchase the organic version from California." Mackey acknowledged that organic agriculture is "flawed"; he criticized organic-milk farms where cows are pumped with feed in factory settings just like conventional-milk cows. But he also bristled at criticism from local activists. He noted that just because a farm is near your home doesn't mean it practices sustainable farming. "There's an assumption that small is beautiful...
...blog, Whole Foods' Mackey has used a radius of 200 miles to mean local. Measuring from my home, that includes not only much of New York State, New Jersey and Connecticut but also parts of seven other Northeastern states. Such a large food shed produces a great variety of fruits and vegetables, and Whole Foods has said it wants to increase its percentage of local produce. (Of the roughly $1 billion in produce the company sold last year, 16.4% came from local sources, up from 14.9% in 2005.) Last year Mackey announced a $10 million loan program for local farmers...
...DAWN J. MACKEY...