Word: macleans
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Dates: during 1960-1969
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...Diefenbaker's political priming of what he likes to call "pro-Canadianism"-is the fast-spreading U.S. technique of "split-run" advertising; starting late last year, the Saturday Evening Post, McCall's, LIFE and Look opened Canadian-circulation copies to specifically Canadian advertising. Canadian magazines, led by Maclean's (circ. 515,577)-professed to see the handwriting on the wall...