Word: macmillan
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...CARDINAL OF THE MEDICI-Susan Hicks Beach-Macmillan ($3). Long (411-page), impressively documented novel of the Medici, related as the reminiscences of the nameless mother of bastard Ippolito, a Cardinal at 19, whose precocious career was terminated at 25 by poison...
COLLECTIVISM: A FALSE UTOPIA-William Henry Chamberlin-Macmillan ($2). A veteran Russian correspondent (Christian Science Monitor) defines fascism and communism as interchangeable parts of the same death-dealing machinery...
...YOGA, A Scientific Evaluation-Macmillan...
...DICTIONARY OF SLANG AND UNCONVENTIONAL ENGLISH - Eric Partridge - Macmillan ($12.50). Scholarly and gallant 999-page attempt to list the flood of "colloquialisms and catchphrases, solecisms and catachreses, nicknames, vulgarisms and such Americanisms as have been naturalized" (40,000 entries in all) by an English lexicographer...
...Macmillan refused to buy back the books at the purchase price (about $1.50 per copy), under the law Macy's could have sold them at any price. Big as the return shipment was, enough copies of the 1, 037-page book were kept to fill odd orders. Macy's total sales of the book since last June: 170,000. Sales at $3 the first two days after the price was fixed...