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CHARLES COULSON RICH-John Henry Evans-Macmillan ($3.50). Of all the restless religious sects spawned in the U. S., Mormonism went furthest, made the biggest splash. Nowadays as settled and respectable as any other church, in its early years it roused its neighbors to a fury of apprehensive persecution, even threw a scare into the U. S. Government. Present-day "Gentiles" know little of Mormon history, few Mormon heroes except Joseph Smith and Brigham Young. After reading Charles Coulson Rich they could add another name to their list of Latter-day Saints, many an historical fact to a little-known...

Author: /time Magazine | Title: Books: Latter-day Saint | 7/13/1936 | See Source »

...Macmillan...

Author: /time Magazine | Title: Press: Captains & King | 7/6/1936 | See Source »

GONE WITH THE WIND - Margaret Mitchell-Macmillan...

Author: /time Magazine | Title: Books: Backdrop for Atlanta | 7/6/1936 | See Source »

President McDonald concentrated on short-wave sending and receiving sets. He took with him, on the MacMillan expedition of 1923, the first short-wave set ever operated in the Arctic. On big home sets Zenith's earnings grew from $121,000 in 1925 to $1,109,000 in 1929. When grief overtook the radio business in 1929, Zenith fell with saving promptness into the pattern of retrenchment. A new midget radio was developed for the low-price market, the cabinet division was closed down, and President McDonald slugged its overhead. By the time the first light of Recovery...

Author: /time Magazine | Title: Business: Zenith | 6/29/1936 | See Source »

RETURN TO COOLAMI-Eleanor Dark- Macmillan ($2.50). Author Dark makes conservative use of the stream-of- consciousness technique in a carefully manipulated account of a two-day motor trip in Australia, during which a serious marital tangle is straightened...

Author: /time Magazine | Title: Fiction: Recent Books: Jun. 15, 1936 | 6/15/1936 | See Source »

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