Word: macpherson
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...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...
...might not just be simple anti-Americanism at work in parts of Western Europe. "Any program has its peaks and troughs," says Heidi Macpherson, chair of the British Association for American Studies. The current trough in Britain, she argues, can be partially explained by confusion over what the degree entails, and the introduction of fees that have pushed students toward more vocational majors. Still, since 2000, the popularity of other disciplines such as Middle Eastern and Chinese studies has more than doubled in British universities, even as interest in the U.S. has faded. Says Tim Wright, president of the British...
...revive the European Constitution underpinned with a Berlin Declaration claiming that Europe is based on Christian values. Fortunately a Europe-wide collaboration of Christians, Muslims, humanists, academics, politicians, writers and ngos is proposing an alternative Brussels Declaration restating the common, inclusive values embraced by modern European civilization. Hamish MacPherson, London...
...Opponents of minimum wage hikes in all six states have consistently argued that raising minimum wages burdens employers with higher labor costs, leading to job cuts. A September paper by David Macpherson of Florida State University advanced that claim, arguing that a wage hike in Arizona could cause 4,627 workers to lose their jobs. But the paper relies on assumptions that many economists consider outdated and inaccurate. Recent studies have shown little evidence of such job losses in states that have raised their minimum wage in recent years. A letter signed by 650 U.S. economists, including five past presidents...
...Reported by Christopher Allbritton and Hassan Fattah/Baghdad; Brian Bennett, Massimo Calabresi, Malcolm MacPherson and Mark Thompson/Washington; and J.F.O. McAllister/London