Word: macrobid
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...sold Macrobid--an antibiotic--but can she sell Big Macs? Napier, 47, earned her marketing stripes over 20 years at Procter & Gamble, most recently as vice president of its North American drug business, where she launched the company's hot osteoporosis drug, Actonel. Now she'll try to shine up the Golden Arches as senior VP of marketing for McDonald's. Napier has plenty of work on her plate: the firm's domestic sales are down 1.5% this year, and its shares are down 40% in the past six months. Plans include closing 175 restaurants in 10 countries and laying...
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