Word: macrobrew
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...John Docherty, general manager of the Hong Kong SAR Brewing Company, can relate. He knows how difficult it is for microbreweries to find their niche in a macrobrew region. Founded in 1996, his is one of the oldest microbreweries in Asia and does most of its business supplying Hong Kong pubs with exclusive microbrews; he began exporting its popular Dragon's Back Ale and Premium Gold Lager outside Hong Kong only a few months ago. Though the company has expanded its production, the focus is on providing diversity to local tipplers stuck in an unimaginative market. "With most bartenders...
...There's no risk of such an insult at the East End Brewery, where patrons can enjoy the fruits of a revolution that began when American drinkers rebelled against a macrobrew industry whose idea of choice was "tastes great" versus "less filling." And did I mention the best thing about East End? It's right across the street from TIME's offices. Happy hour calls...
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