Word: macs
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Dates: during 2000-2009
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...message. Since 1999, television product-placement deals have surged in value from $709 million to $1.9 billion, according to the research firm PQ Media. Already, marketers have burrowed into reality shows like Survivor and The Apprentice. This season also brought us a Desperate Housewife fawning over a Buick, Bernie Mac popping Rolaids, a character in According to Jim declaring she only wants "the shrimp at Red Lobster" and an episode of Arrested Development set in a Burger King. "We needed as much support for the show as we could get," says Steven Melnick, a senior marketing executive at 20th Century...
...solution to these problems, and it's simple. Actually, it's called Real Simple Syndication, or RSS. You start by downloading free software called a newsreader. For PC users, we recommend Bloglines bloglines.com) NewsGator newsgator.com or You yousoftware.com) which plug into Microsoft Outlook. If you're using Mac OS X, try NetNewsWire Lite ranchero.com/netnewswire/) Each of these has a pay version, generally about $30, with more features, but beginners won't need them...
...Xbox 360 were to take over your media cabinet, would it play DVDs with Sony Pictures movies on them? Of course. But would it play songs from a Sony-owned online music store? Would it accept messages from AOL Instant Messenger? Would it network with a computer running Mac OSX and not Windows? If a platform is too open, you can't make money off it. Too closed, and nobody else uses it, and it withers away and dies...
Could the office putting green be history? Put your PC or Mac on the floor, plug in the Electric Spin Golf Launchpad ($229), load up a game like Tiger Woods (included) and give the attached ball a good thwack. The game registers how hard you hit it. --By Chris Taylor
...minimalist setting A Starflyer Is Born In-flight comfort with an internet connection in every seat Take a Hike Destinations to restore your sense of wonder Since its introduction four years ago, the iPod has rapidly become a fixture in music-lovers' lives. Now, the Tennessee-based Mac accessory maker Griffin Technology has created new interfaces to make iPods even more versatile. For iPodiacs, there's nothing like cruising on the open road to a customized list of tunes. But driving with headphones is illegal, so Griffin has designed a smart solution. Just slip the SmartDeck adapter ($29.95) into...