Word: macs
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Financial firms and automakers that took bailout money largely made up the bottom 10. In descending order, they were: Delta Airlines, Bank of America, JPMorgan Chase, General Motors, Chrysler, Goldman Sachs, Citigroup, Fannie Mae, AIG and Freddie Mac. Industry-wise, tobacco again claimed the worst reputation; last year it shared that honor with financial services, which this year held the second worst reputation. Third worst was insurance. At the top end of the industry-reputation list were technology, travel and tourism, and retail...
...Nonetheless, back in those days the Mac was derided as a toy, a media poseur's plaything and a shallow triumph of style over substance by those with a belief that computers, as utilitarian tools performing serious functions for business, should be under the control not of the user but of IT technicians and systems engineers. Despite the PC's eventual adoption of a Mac-style graphical user interface with the release of Windows 95, the damage had been done to Apple. By 1997, the company was in deep crisis. Douglas and I got used to the gloating sympathy...
...fast; hold your horses: one of the most extraordinary pages in America's corporate history was about to be written. Apple's "mercurial" co-founder Steve Jobs (people like Jobs always find themselves tagged with words like that) was fired from his own company just a year after the Mac's release. In exile he created Pixar Animation Studios and the NeXT computer. His return to Apple in 1997, after it purchased NeXT, is now the stuff of legend. In the design department, Jobs saw the work of a young Briton called Jonathan Ive and asked for a meeting...
...come not, it seems, shallow high-end toys for the affluent but increasingly products that are ... well, awesomely functional. The iPhone App Store has certainly offered silly digital tchotchkes, but more and more serious professional tools are emerging for medical, military and industrial use too. The iPhone, like the Mac, was derided upon introduction as a plaything, but it transformed the smart-phone landscape, causing Apple's competitors to scramble out their own version of touchscreen phones and app stores with unseemly haste. If imitation is the sincerest form of flattery, then Google and Microsoft's flattery of Apple over...
...Brown University South Asian Students Association (SASA) recently produced a series of videos promoting their 2010 event, Nashaa. All three of the videos, modeled after Apple's "Mac vs. PC" commericials, feature a Brown student and a "Harvard student" having conversations about school and extra-curriculars. Here are some highlights...