Word: macs
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Located on Level A of the library, the lab houses four state-of-the-art video centers, two image centers, and one audio center, and features both Mac and Windows operating systems and two MIDI keyboards...
Public-health advocates will surely assail the company for creating the wrap, partly because you have to eat two to feel full (at which point you would have been better off ordering one Big Mac). But I wanted to know about the man behind it, this guy who thinks he can tinker with a paragon of Americana as durable as the Big Mac. Coudreaut might call himself Chef Dan, but isn't he just a p.r. stunt, a suit masquerading in chef's whites...
Building a Better Big Mac Of course, this is still McDonald's, which means Coudreaut's food must eventually be so simple that a high school dropout can make it. And so, culinarily speaking, McDonald's moves in baby steps. Before Coudreaut, the company had never asked its cooks to brush a glaze onto a chicken breast before setting it on a salad. Now glazing the chicken is standard, which is one reason the salads taste so much better...
Coudreaut's quest to improve on time-honored formulas is what led him to the Mac Wrap, a product that will be a good experiment in whether the eating habits of McDonald's customers can be nudged in new directions. Coudreaut's immediate boss, vice president of menu management Wade Thoma, had to push hard inside the Oak Brook headquarters to sell the idea that the Mac Wrap is, in Coudreaut's words, "how people are eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms...
...effect of unemployment," Conklin adds, "is problematic." Indeed it is. Heather Mac Donald of the Manhattan Institute dissected this issue in a recent Wall Street Journal op-ed. "As the economy started shedding jobs in 2008," she wrote, "criminologists and pundits predicted that crime would shoot up, since poverty, as the 'root causes' theory holds, begets criminals. Instead, the opposite happened. Over 7 million lost jobs later, crime has plummeted to its lowest level since the early 1960s." To Mac Donald, this is proof that data-driven police work and tougher sentencing are the answer to crime - not social-welfare...