Word: macworld
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Dates: during 1990-1999
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...Monday, two days before the fateful announcement, Jobs has the run of Apple headquarters. Most of the executive suites are already empty, their inhabitants gone to Macworld or just plain gone. Apple's management ranks have been thinning at an alarming rate. Only Fred Anderson, the chief financial officer, is roaming the halls as Jobs negotiates with Microsoft by phone and works on a quickie video of the new Apple board he virtually handpicked--naturally to include his buddy, Oracle chief Lawrence Ellison, who considered his own takeover bid of Apple this spring. "We caught Larry Ellison...
...long, the de facto helmsman races in and out, trying out bits of his Wednesday speech. He is aware of the naysaying, that Apple, with its single-digit market share, is doomed to fall before the Goliath of Microsoft. At Macworld, he will stress instead Apple's domination of education and desktop publishing. He fiddles with a paper clip as he thinks out loud...
...winner is? We're so conditioned to Hollywood's underdog victories that it came as a shock last week for Commerce to whip Art, hands down and forevermore. The end came at the MacWorld Expo in Boston, with what will surely go down as one of our era's iconic images: Gates' tousle-haired grin looming from a giant video screen over the tiny figure of Apple "adviser" Jobs, who stood on the podium watching his strange bedfellow confirm Microsoft's decision to bail out the seminal Silicon Valley start...
...lesson? Art may cast a brighter light in the short term, but Commerce generally wins big in the final tally. The high-tech world had spent the past month wondering which Apple-preserving rabbit Jobs would pull from his hat during his MacWorld speech. Now we know: the plan is to backstab Apple's friends by embracing their mutual enemy in one naked grasp for survival. The era of "competition between Apple and Microsoft is over," Jobs told the stunned conclave, announcing Microsoft's $150 million investment and software promises. They could all just get along...
...faithful's reaction to the Gates-Jobs duet was pretty much what anyone conversant with the Apple cult would have expected. "Mass suicide planned tonight in Silicon Valley," read a typical posting to the newsgroup alt.destroy.microsoft. And the MacWorld crowd booed Gates' image even more than Jobs' turncoat words. But there were cheers too. "Everybody was booing Microsoft," says attendee Mark Lilback, 24, "and then they were like, 'Oh, Bill Gates is listening to this,' and they started to applaud." Who could blame them? They knew the truth: they were a conquered kingdom's starving partisans. Booing Gates meant biting...