Word: macworld
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Dates: during 1990-1999
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...told and retold through the ages: the hero reaches for greatness but fails, finds wisdom and maturity in scarred exile, then comes home to save his dying kingdom in Act III. Watching Steve Jobs hold his gorgeous new iBook triumphantly aloft before his assembled legions at last week's MacWorld convention in New York City, it was easy to imagine Apple Computer's interim-CEO-for-life perched somewhere in the pantheon between Odysseus and Simba the Lion King...
...actually buying. Act III is under way. The prodigal son is home. And, against all odds, the Apple dream is alive. "Is it possible to fall in love with a computer?" asks Jeff Goldblum in a new TV ad Jobs screened last week for the adoring legions at MacWorld. Then, as a tangerine iBook dances and twirls onscreen, Goldblum answers his own question with an erotic, breathy groan...
Well, some of us do, anyway. Nearly two decades after the original Macintosh all but invented the home-computer market, Apple finally has another hit. The product is the new iMac, and the five refreshing "flavors" announced by Jobs at last week's MacWorld show in San Francisco are blueberry, grape, lime, strawberry and tangerine...
Late last week, the Internet took a giant leap forward, or backward, depending on whom you believe. But you're not likely to hear about this development in PC Week or MacWorld magazine...
...case of America's (Most Wanted) Team, the cartoonishly hated Dallas Cowboys. Microsoft, the biggest corporate success story of the decade, is commonly referred to by programmers who do not work for the company as "the evil empire." When Bill Gates appeared on screen at this year's MacWorld Expo to announce his timely financial bailout of Apple Computer, he was soundly booed by the crowd despite what were clearly good intentions on his part...