Word: macworld
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...keynote speaker at 10 CES events, including in 2008, when he announced his retirement from day-to-day operations at the company. A video parody he screened of his last day at Microsoft featured cameos by Jon Stewart, Barack Obama and George Clooney, among others. (Apple's Macworld conference, typically hosted by Steve Jobs, takes place around the same time every year as CES.) Another highlight of the 2008 CES - at least for TV watchers - was a surprise appearance by a few of the stars of ABC's Lost, a show as synonymous with techie geek culture as, say, Battlestar...
...marketing guy at Apple drew the unenviable job of filling in for CEO Steve Jobs at the annual Macworld Expo on Jan. 6. That would be hard enough under normal circumstances. Jobs is Apple, after all, its co-founder, Great Helmsman and Divine Light...
...rather than wait until the last minute. Then again, even in the best of times, Jobs doesn't observe normal conventions and does as he damn well pleases. In January 2002, an international affiliate of TIME.com accidentally broke an embargo the night before Jobs was set to deliver a Macworld address to unveil the flat-panel iMac. (It was my story; I know.) I later heard that Jobs was so upset that he told his handlers he wasn't going to give the speech; he'd simply cancel the keynote. They had to spend a significant amount of energy talking...
...then last week, the tech blog Gizmodo cited a "previously reliable source" who claimed that the current cancellation was due to Jobs' "rapidly declining" health. And that sounded plausible as well. After all, Jobs hadn't been seen in public for months. Apple had to know that its Macworld news was bound to raise questions about its CEO - why didn't Apple simply put him on CNBC or something...
...board said, "If there ever comes a day when Steve wants to retire or for other reasons cannot continue to fulfill his duties as Apple's chief executive, you will know it." In the end, of course, until Jobs actually does appear somewhere looking healthy - a cameo appearance at Macworld would be awesome - people will fret. As they should: the world will be a diminished place when Jobs steps down from Apple for good...