Word: macworld
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APPLE CUBED Once and future Apple Computer CEO STEVE JOBS is famous (or is it notorious?) for his ability to turn an ordinary product launch into something more like a rock concert. His star powers were in full effect last week at MacWorld Expo in New York City, where he unveiled Apple's new offerings to the Macintosh faithful...
From a cell phone with a built-in TV to a classic bit of trade-showmanship by Apple's Steve Jobs, tech buffs had plenty to buzz about last week. At Macworld Expo in San Francisco, a long-overdue Mac operating system drew only polite applause and new PowerBooks rumored to be ready never debuted, but Jobs brought loyalists to their feet with an offhand remark that he will drop "interim" from his title and be the permanent iCEO (i for Internet). Meanwhile, at the Consumer Electronics Show in Las Vegas, the throngs seemed almost as mesmerized by the cafeteria...
...Speaking at MacWorld Expo 2000 in San Francisco, Jobs set the record straight on one burning question: After two and a half years, he is no longer the "interim CEO" at Apple. His title is now officially "iCEO" of Apple - that "i," says Jobs, is to "remind myself what is important - the Internet." He will also keep his old responsibilities at Pixar, the computer animation studio that produced the "Toy Story" movies. MORE...
...told and retold through the ages: the hero reaches for greatness but fails, finds wisdom and maturity in scarred exile, then comes home to save his dying kingdom in Act III. Watching Steve Jobs hold his gorgeous new iBook triumphantly aloft before his assembled legions at last week's MacWorld convention in New York City, it was easy to imagine Apple Computer's interim-CEO-for-life perched somewhere in the pantheon between Odysseus and Simba the Lion King...
...actually buying. Act III is under way. The prodigal son is home. And, against all odds, the Apple dream is alive. "Is it possible to fall in love with a computer?" asks Jeff Goldblum in a new TV ad Jobs screened last week for the adoring legions at MacWorld. Then, as a tangerine iBook dances and twirls onscreen, Goldblum answers his own question with an erotic, breathy groan...