Word: madams
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...Call Me Madam. Big Broadway musical, with Ethel Merman as a lady ambassador to "Lichtenburg," but as, fortunately, no lady (TIME...
...Broadway jargon it speaks so well, Guys and Dolls (TIME, Dec. 4) is now "the hottest ticket in town." (Runners-up: South Pacific, Call Me Madam). Because 50 performances of the hit musical were sold out to theater parties before it opened, even the Manhattan ticket brokers are having a hard time getting tickets for Guys and Dolls; for once, they are not much better off than the ordinary playgoer. Last week, to meet the demand, the show's producers went to an extreme that is unprecedented on Broadway: they began selling tickets as far as a full year...
...months ago, Russell was just one more ambitious young singing actor with wavy hair and a pleasant voice. When Nype was signed for the juvenile lead in Call Me Madam, Co-Author Russell Grouse got him to put aside his contact lenses and put on horn rims. For the show's sake, willing Russell Nype has had his hair mowed down to a studious stubble. On opening night, he and Ethel Merman stopped the show with the hit duet, You're Just in Love, have been stopping it ever since...
Tickets to such Broadway hit musicals as South Pacific, Guys and Dolls and Call Me Madam are still harder to get than rush-hour seats in the Manhattan subways. But, for roughly the price of a ticket, a theater fan anywhere can hear the shows tunes just as they sound from the stage without stirring from the living-room sofa...
...pace ever since (Carousel, Call Me Mister, Annie Get Your Gun). But the competition is furious. Producers' royalties have shot up to 10% per record, and producers switch unpredictably to different labels as they bring out new shows. RCA Victor cinched the rights to Call Me Madam by financing the musicomedy for $225,000, but had to do without Star Ethel Merman, whose recording contract committed her to do the songs for Decca...