Word: madcapping
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...sooner had the meeting been announced than the usually calm, almost phlegmatic capital (pop. 87,000 -- about the size of Sioux City, Iowa) began madcap preparations for the onslaught of some 1,500 journalists and White House and Kremlin staffers who are to accompany President Reagan and General Secretary Gorbachev. Reykjavik's several hundred rental cars were immediately snapped up, and the hardy Icelanders, whose unyielding environment has taught them to take advantage of every opportunity, began offering private cars for rent...
...Those madcap Harvard Lampoonsters are at it again...
Despite their relative cheapness, goofy ads often deliver spectacular results. James McIngvale, 35, owner of Houston-based Gallery Furniture, was struggling to survive when he launched a madcap campaign in 1982. Although lacking in broadcast experience, McIngvale ad-libbed spots in which he blabbered as fast as he could for 55 seconds and then, in the last five seconds, leaped into the air holding a cluster of dollar bills while shouting, "Gallery Furniture really will Save! . . . You! . . . Money!" Since he first went airborne, McIngvale's sales have soared 1000%. Says he: "It saved the company...
Skincredibles and crispitos are not just wacky new dining hall goodies. They're also silly, nutty, madcap kinds of new dining hall delectables, and they represent Harvard Dining Service's response to the newest trend in institutionalized food services--the move toward fast food...
...session modeling her favorite clothes from the collections of such designers as Paris' Azzedine Alaia. But Adjani admirers, fear not. It can now be happily reported that far from a boy, the French actress will play a voluptuous, Dorothy Lamour-type % character in what is supposed to be a madcap throwback to the Hope-Crosby Road classics--with Hoffman doing the wisecracking and Beatty as a sometimes inept sexual bumbler. This should require the best performing talents of both Beatty and Adjani, since the two are said to be real-life nearly-weds...