Word: madcaps
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Dates: during 1980-1989
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...Those madcap Harvard Lampoonsters are at it again...
Despite their relative cheapness, goofy ads often deliver spectacular results. James McIngvale, 35, owner of Houston-based Gallery Furniture, was struggling to survive when he launched a madcap campaign in 1982. Although lacking in broadcast experience, McIngvale ad-libbed spots in which he blabbered as fast as he could for 55 seconds and then, in the last five seconds, leaped into the air holding a cluster of dollar bills while shouting, "Gallery Furniture really will Save! . . . You! . . . Money!" Since he first went airborne, McIngvale's sales have soared 1000%. Says he: "It saved the company...
Skincredibles and crispitos are not just wacky new dining hall goodies. They're also silly, nutty, madcap kinds of new dining hall delectables, and they represent Harvard Dining Service's response to the newest trend in institutionalized food services--the move toward fast food...
Tigerman's four-sided Roman arch is the most literally classical of the lot, although its instant statuary (stucco-sprayed mannequins) does madcap violence to any deeper notion of classicism. Graves' handsome copper-roofed arch is better behaved and more civic than the rest; it wants to be a real building. As for Pelli, the neomodernist turns out to be a cryptoprimitivist. His open-faced sandwich of long two-by-fours forms a kind of aboriginal latticework gate and seems Southwestern in the best sense: simple, staunch, serene...
...session modeling her favorite clothes from the collections of such designers as Paris' Azzedine Alaia. But Adjani admirers, fear not. It can now be happily reported that far from a boy, the French actress will play a voluptuous, Dorothy Lamour-type % character in what is supposed to be a madcap throwback to the Hope-Crosby Road classics--with Hoffman doing the wisecracking and Beatty as a sometimes inept sexual bumbler. This should require the best performing talents of both Beatty and Adjani, since the two are said to be real-life nearly-weds...