Word: madd
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Dates: during 1980-1989
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MOTHERS Against Drunk Driving--better know as MADD--recently announced that it has awarded Sen. Edward M. Kennedy '54-'56 (D-Mass.) an award "for outstanding public service." It is unclear whether MADD is also now thinking of moving its national headquarters to Chappaquidick, Mass...
...tremendous idea. TV is so influential. This is a tremendous opportunity to educate Americans to the idea that drinking and driving is socially unacceptable," says Vicki Walling Smith of Mothers Against Drunk Driving (MADD), the largest anti-drunk driving organization on the country...
Media interest in drunk driving peaked in 1983 after the fierce lobbying efforts of MADD and other groups resulted in harsher anti-drunk driving legislation and the raising of the drinking age, says DeJong. He cites work done by MADD and the Department of Transportation as "changing the way people view the problem of drunk driving, not seeing it as just one of those things that happens, no longer viewing it as much as an 'accident...
...fight that has raised drinking ages from 18 to 21 in 34 states plus the District of Columbia since 1982. Despite strong opposition from the alcohol industry, which lobbies vigorously against higher excise taxes for alcohol and warning labels on beer, wine and liquor bottles, groups like MADD and the National Council on Alcoholism continue to push initiatives that will further discourage consumption of alcohol...
...small, direct ways. "They are on the local school boards, the neighborhood committees, the grass-roots movements," says Atwater. A striking example of grass-roots success is Mothers Against Drunk Driving, founded by Candy Lightner, 40, after her teenage daughter was killed by an intoxicated motorist in 1980. MADD is largely responsible for toughening the drunken-driving laws and raising the drinking age in 38 states. Arlene Joye, 35, took a $15,000 pay cut when she left her job as a director of a pay-TV subscription service in Los Angeles to work full time for MADD...