Word: maddened
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...always struck me as crazy that the TV industry did not use its own medium as a trade informational source," says Tom Madden, a former NBC vice president who launched Video Newscasting Network last year. Madden's 200 subscribers-most of them general managers of local television stations-pay an annual subscription fee of $330 (for broadcasters) or $495 (for non-broadcasters). They receive a biweekly tape running approximately 40 minutes, containing the scoop on everything from the latest electronic equipment and last week's big trade convention to tips on new shows and interviews with movers...
...visual product as it was designed to be seen, visually, with action and sound," says Madden, who shows up as a sort of visual product himself, neatly suited out and playing host on the show like an anchorman cut loose from his moorings. He remains unflappable, unfazed in the face of a blitzkrieg lecture on the ratings by a house expert ("Gimme a Break's sort of a joke, Taxi's O.K., fair, Devlin hasn't occurred yet, the long range is good for ABC . . .") and commendably noncommittal when the president of Showtime drops in to plug...
...Madden's enterprise is oriented toward broadcasters, then VideoJournal aims to reach the industrial market. Founded just seven months ago by a Philadelphia outfit called Media Concepts, VideoJournal has some 200 subscribers (at $35 to $45 an issue) who tune in to such topics as "Trends" and "Production Hints." Supermarket Insights (227 subscribers, $8,500 a year for monthly installments), despite its substantial price tag, looks like the lowest-budget effort of the lot. All stills, voice-over and grade-school graphics, it is the videotape equivalent of a sales manager's audiovisual presentation. Supermarket Insights does...
...starting to develop more common goals and communication so each will be able to negotiate more effectively on an individual basis. Especially for unions which have other contracts in private industry, bargaining with Harvard can be difficult because the two parties "don't speak the same language." Paul Madden of the plumbers union said recently. "We're in the building trades and we're used to negotiating with building trades people. But negotiating with Harvard is out of this world. It's not like sitting down with your own kind...
...filming "would drive regular actors up the wall." Last week Spillane and pals gathered at a bowling alley in Teaneck, N.J., to shoot another of the award-winning spots. Those present included Comedian Rodney Dangerfield, Actress Lee Meredith, Boston Celtics President Red Auerbach, former Oakland Raiders Coach John Madden, ex-Baltimore Slugger Boog Powell and retired New York Jet Matt Snell. Off-camera the jocks disputed the merits of their various sports. "The baseball people make fun of football, and the football people make fun of baseball," says Madden. None of the high spirits were brew-inspired, he said, adding...